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Government Launches Market Access Support for Export Growth

Why in the News?

The Government of India has launched the Market Access Support (MAS) scheme under the ₹25,060 crore Export Promotion Mission (EPM) to provide structured financial and institutional assistance to exporters, especially MSMEs, for expanding India’s footprint in global markets.

Market Access Support Scheme: Key Features

  • The Market Access Support (MAS) scheme is the first intervention rolled out under the ambitious Export Promotion Mission (EPM).
  • It aims to help Indian exporters access new markets, diversify products, and integrate into global value chains.
  • The scheme provides structured support for buyer-seller meets, reverse buyer-seller meets, trade fairs, exhibitions, and similar market access initiatives.
  • A key design feature is its focus on first-time exporters and Micro, Small and Medium Enterprises (MSMEs), ensuring inclusive export growth.
  • For every supported trade delegation, at least 35% participation by MSMEs is mandatory, strengthening their role in India’s export ecosystem.

Implementation Strategy and Export Diversification Push

  • The scheme seeks to offer predictable market-entry pathways, improved buyer engagement, and data-driven policy support to exporters.
  • A forward-looking 3–5 year calendar of major international market access events will be prepared and approved in advance.
  • This long-term planning enables exporters and organizing agencies to prepare well ahead and ensures continuity in market development efforts.
  • Special priority is being given to new geographies and smaller markets to reduce over-dependence on traditional export destinations.
  • Trade delegations will generally have a minimum of 50 participants, with flexibility based on market conditions and strategic importance.

About Export Promotion Mission and MSMEs:
● The Export Promotion Mission (EPM) is a ₹25,060 crore umbrella initiative aimed at boosting India’s exports through coordinated policy and financial support.
● MSMEs form the backbone of India’s export sector, contributing significantly to employment generation, value addition, and regional development.
● Strengthening market access is crucial for MSMEs, which often face challenges like limited capital, weak global networks, and information asymmetry.
● The MAS scheme introduces mandatory online feedback mechanisms to assess buyer quality, business leads, and market relevance.
● Based on exporter feedback and implementation learnings, MAS guidelines will be progressively refined, ensuring adaptability, accountability, and long-term effectiveness in promoting sustained export growth.