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Rising Concerns Over Nicotine Pouches Prompt Regulatory Demands

Why in the News ?

Health experts and anti-tobacco activists are demanding regulation or a complete ban on nicotine pouches in India due to their rising online availability and addiction risks. The Tamil Nadu Directorate of Drugs Control recently issued warnings and notices against illegal sales.

Growing Health Concerns Over Nicotine Pouches:

  • Oral nicotine pouches have emerged as a new public health concern, particularly due to their high addictive potential and increasing online availability.

  • These pouches are small microfiber sachets containing nicotine powder, flavourings, and additives, placed between the lip and gum for absorption.

  • Unlike traditional tobacco products, they do not contain tobacco, but still deliver nicotine directly into the bloodstream through buccal absorption.

  • Medical experts warn that nicotine is a highly addictive chemical, posing significant risks especially to youth, young adults, and pregnant women.

  • Doctors highlight possible cardiovascular complications, gum damage, and increased nicotine dependence, making them unsafe despite being marketed as a cleaner alternative.

Regulatory Actions and Demand for Ban

  • The Tamil Nadu Directorate of Drugs Control (DDC) issued a public alert warning against the purchase, sale, and consumption of nicotine pouches.

  • Authorities have served show-cause notices to dealers for illegally selling these products through online platforms and e-commerce websites.

  • The regulator clarified that nicotine pouches are not approved in India and their safety, quality, and effectiveness remain unverified.

  • Experts warn that online accessibility through multiple digital marketplaces makes enforcement difficult and increases exposure among youth.

  • Public health activists have called for stricter regulations and coordinated action by cybercrime cells and government authorities to curb illegal online sales.

About Nicotine, Tobacco Control, and Regulations:

●  Nicotine: A highly addictive stimulant chemical primarily found in tobacco plants, responsible for dependence associated with tobacco products.

●  Nicotine Replacement Therapy (NRT): Approved methods such as patches, gums, and tablets that deliver controlled doses of nicotine to help individuals quit smoking.

●  Health Risks: Excessive nicotine intake may cause cardiovascular diseases, increased heart rate, blood pressure issues, and gum damage.

●  India’s Tobacco Regulations: The Cigarettes and Other Tobacco Products Act (COTPA), 2003 regulates advertising, sale, and consumption of tobacco products.

●  E-cigarette Ban: India banned Electronic Nicotine Delivery Systems (ENDS) in 2019 under the Prohibition of Electronic Cigarettes Act, citing public health risks.